Botox Pricing by Area: Forehead vs. Jaw?
A quick breakdown of why Botox pricing varies by area, how many units each zone actually needs, and when to evaluate your results.
When you start researching Botox, you'll often come across pricing like "Forehead: $30, Masseter jaw: $250." It's the same procedure name — so why such a dramatic difference? And why do results look and feel so different depending on where it's injected? These are questions I hear all the time.
Even though it's the same Botox*, where the medication is placed makes all the difference. When injected into expression muscles, it softens lines and wrinkles. When injected into bulk muscles — like the ones used for chewing — it slims the facial contour. That's why every area has its own unit count, injection depth, and recommended treatment interval.
Botox* (Botulinum Toxin): A protein that temporarily blocks nerve signals to the muscle. Used on expression muscles like the glabella or forehead, it smooths wrinkles. Used on volume muscles like the masseter or calves, it reduces muscle size.
After reading this, you'll understand:
· The difference in goals between expression muscles and bulk muscles
· Why the unit count varies by treatment area
· Appropriate intervals and evaluation timing for each area
· Common side effects and the 24-hour precautions to keep in mindExpression Muscles vs. Bulk Muscles — The Goals Are Different
Botox injected into the forehead, glabella, and crow's feet works by temporarily blocking the nerve signals that tell muscles to contract, reducing movement in those areas. The vertical frown lines between the brows, the fine lines at the outer corners of the eyes when you smile, the horizontal forehead lines when you raise your eyebrows — these all form because expression muscles are repeatedly pulling the skin over time.
In contrast, Botox injected into the masseter jaw or calves is aimed at reducing muscle volume. In patients who chew with significant force, the masseter gradually becomes firmer and more prominent, widening the lower face. For those who stand all day, the calf muscles thicken over time, making the legs appear bulkier.
Same medication, different goals — so the way we evaluate results differs too. For the forehead, we assess how much the lines have softened around 2 weeks post-procedure. For the masseter, we evaluate how much the jaw width has reduced at the 1–2 month mark.
Unit Count Is the Core Reason for Price Differences
One of the most common questions I get is: why is the price so different if it's the same Botox? The answer comes down to units. Botox is calculated per unit, not per vial. Since the muscle size varies dramatically by area, the number of units required naturally differs as well.
| Area | Units (one side) | Total (both sides) |
|---|---|---|
| Glabella | — | 15–25 |
| Forehead | — | 10–20 |
| Crow's feet | 8–12 | 16–24 |
| Masseter (jaw) | 25–40 | 50–80 |
| Calves | 50–80 | 100–160 |
The significant price gap between the forehead and masseter jaw comes down to the fact that the jaw requires 2 to 4 times more units. The calves are even larger muscles, and it's common for both sides combined to exceed 100 units. So naturally, larger areas cost more — and that's entirely appropriate.
One thing worth flagging: be cautious of unusually low-priced masseter or calf Botox. When too few units are used, results wear off faster and the risk of asymmetry increases.
Treatment Intervals Vary by Area, Too
The idea that Botox lasts exactly six months doesn't hold true across all areas. Expression muscles and bulk muscles metabolize the medication at different rates, and how long a single session lasts depends on the specific area being treated.
- Forehead, glabella, crow's feet — Typically every 3–4 months (these muscles are used constantly for expression, so they recover more quickly)
- Masseter jaw — Typically every 4–6 months (the first 3 sessions are spaced closer together; intervals lengthen over time)
- Calves — Typically every 6–9 months (larger muscles take longer to recover)
With masseter Botox in particular, I often hear patients say the effect "wore off after just one month." In most cases, it hasn't worn off — it simply takes time for the muscle to reduce in size, and the visible change in jaw contour typically becomes apparent around the 2-month mark. That's the right time to evaluate your results.
We Assess Your Muscles and Expression Habits Before Recommending Anything
At Beautystone Clinic in Hongdae, we don't rush into a Botox decision. Before determining the unit count, we take time to assess which muscles are more developed, and what kind of habitual expressions you tend to make. Even for masseter jaw Botox, the appropriate unit count varies depending on chewing force. And even for the forehead, where exactly the medication should be placed differs based on whether you habitually raise your eyebrows. This isn't a one-and-done procedure — we monitor the changes together at each session and calibrate the unit count accordingly.
Side Effects to Watch For Differ by Area
Even though it's the same medication, the side effects to be aware of vary depending on where Botox is injected. Knowing what to expect makes it much easier to assess whether something is a normal response after your procedure.
- Forehead — Brow ptosis (drooping). If the medication is placed too high, the muscle responsible for lifting the brows may be weakened, making the eyes appear heavy.
- Glabella — Upper eyelid ptosis. If the medication migrates slightly and reaches the muscle that lifts the upper eyelid, one eye may temporarily appear drooped.
- Masseter jaw — Smile asymmetry. If the medication reaches adjacent muscles beyond the masseter, one side of the mouth may lift less when smiling.
- Calves — Temporary difficulty walking. Muscle strength may be transiently reduced, and for the first 1–2 weeks, some patients notice their legs feel heavier when climbing or descending stairs.
In most cases, these are temporary reactions that resolve naturally within 2–6 weeks. That said, it's best to avoid lying down or getting a massage for the first 24 hours after your procedure — this helps minimize the risk of the medication spreading to unintended muscles.
Keeping a record of your unit count and product used at each session helps make future procedures more consistent and predictable. Noting something like "Glabella: 20 units, Masseter (both sides): 60 units" makes it easy to adjust upward if the effect felt underwhelming. Please note this article is for general informational purposes only. The appropriate unit count for your specific expression habits and muscle development should always be determined in direct consultation with your physician.
Frequently Asked Questions
Q. I'm new to Botox — is it okay to start with the forehead?
A. For patients with very expressive faces, the forehead is often one of the more approachable areas to start with compared to the glabella or masseter. The unit count is lower, and even as it wears off, the result tends to look natural throughout. That said, forehead Botox does require experience on the injector's part to avoid brow drooping. If it's your first time, I'd recommend choosing a clinical setting where the physician takes the time to assess your expression habits before deciding on placement.
Q. I feel like my results wore off after just one month. Could the product be fake?
A. It depends on the area. For the forehead and glabella, 3–4 months of effect is typical. But for the masseter jaw, it's completely normal to see little visible change in the first month. The proper time to evaluate masseter results is at the 2-month mark. If you have a record of the units used at each session, it's much easier to identify why the effect may have felt short-lived and adjust accordingly for the next visit.
Q. I'm planning to get pregnant — is it okay to get Botox beforehand?
A. Botox is not recommended during pregnancy. If there's any chance you may be pregnant, please let your physician know before the procedure. As a general precaution, it's advisable to avoid Botox at least 3 months before trying to conceive. The best time to schedule your procedure relative to your family planning is something to work out with your doctor directly.
Q. Botox used to last longer for me — now the results seem to fade faster. Has my body stopped responding to it?
A. While antibody formation can occasionally reduce effectiveness, the more common reasons are sessions spaced too closely together or insufficient units being used. For masseter Botox, it's generally recommended to maintain 4–6 month intervals for the first 3 sessions, after which the duration of effect typically extends and intervals can be lengthened. If your results are consistently getting shorter, bring your session history to your next appointment and discuss it with your physician.
